from Zen and the Art of Motorcycle Maintenance
"The 'it' is a kind of force that gives rise to technology, something undefined, but inhuman, mechanical, lifeless, a blind monster, a death force... Somewhere there are people who understand it and run it, but those are technologists, and they speak an inhuman language when describing what they do. And their things, their monster keeps eating up land and polluting their air and lakes, and there is no way to strike back and it, and hardly any way to escape it.....All this technology has somehow made you a stranger in your own land. Its very shape and appearance and mysteriousness say, "Get out". You know there's an explanation for all this somewhere and what it's doing undoubtedly serves mankind in some indirect way but that isn't what you see...the natural feelings of very many people are similar on this matter; so that when you look at them collectively you get the illusion of a mass movement, an antitechnological left emerging, looming up from apparently nowhere, saying "Stop the techonolgy. Have it somewere else. Don't have it here."...It is against being a mass person that they seem to be revolting. And they feel that technology has got a lot to do with the forces that are trying to turn them into mass people and they don't like it."